Ludoville

March 2010


Gerardi & Fortura is a famous toys wholesaler and retailer, launching a new brand.

This is how Ludoville was born. Being Gerardi & Fortura a well known company, we saw that the right strategy could make Ludoville even greater. So, we planned a campaign to attract young and older customers: Brand Identity, a TV commercial, a new sign, shopper bags, e-commerce store, an on-line gaming area.

Services
Naming, Brand Identity, E-commerce Site, TV Commercial
Client
Gerardi & Fortura S.r.l.
Url
www.ludoville.it

Based on Magento, the unique looking Ludoville e-commerce offers many features, is easy to use and gives all details about any toy sold.




A funny gaming area allows users to win discount tickets.


Ludoville’s identity is represented by a pictogram and a lettering looking like old fashioned workshops. Toys and entertainment are the main ispiration.






The commercial tells a 30-second-story about the adventures of a little boy with his friends.




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